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Roger Federer glorified tennis with his own hands for almost 24 years. Over the years, as he added one title after another to his name, he fell more in love with the sport (almost) every single day. But it’s safe to assume that wasn’t always the case, especially in 2011 – the first season since 2002 that he didn’t win a Grand Slam. While his on-court pursuits weren’t anything to write home about by Federer standards, an off-court investment sure caught a lot of attention. And that’s the same investment he’s let go of now.