How the world’s most expensive spice is drawing tourists to Kashmir

Kashmir has long been associated with its pristine lakes, snow-capped mountains, and lush meadows. However, the region harbours another lesser-known gem—the world’s most expensive spice: saffron. Known as “Kashmiri Kesar,” saffron is grown in the fertile valleys of Kashmir, particularly in the region of Pampore, often referred to as the “Saffron Capital of India.”

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