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In 2002, we opened our store to selling partners, which meant that independent companies from Austria could offer their products via Amazon for the first time, gaining access to millions of customers worldwide. The majority of local selling partners – over 2,500 from Austria – are small and medium-sized enterprises (SMEs). “SMEs are a driving force for innovation and growth. It is crucial to support them in their digital transformation,” says Florian Frauscher, head of the section for business location, innovation and…