Switzerland encourages business travelers to extend their stay

In a new “bleisure” marketing campaign, Switzerland Tourism prompts North American business travelers to stay longer. Called “Fly Another Day”, the pitch includes a 30-second video asking business travelers to arrive early or stay late, and experience all the country has to offer. Included is imagery of Switzerland’s gorgeous surroundings and unique activities, from mountains and lakes to orchestras and fondue restaurants.

Fly Another Day: Switzerland’s the perfect place for bleisure